Holiday Consumer Intentions Study: Q2 2021

To help brands, retailers and agencies inform their strategies for key holidays & events, we’ve surveyed nearly 4,000 consumers to understand how they expect to celebrate— and shop for— Cinco de Mayo, Mother's Day, Memorial Day and Father's Day.

Download the report to uncover:

• How consumers feel about upcoming holidays & how they plan to celebrate
• What shopping behaviors and spending habits are likely to look like this year
• PLUS: How holiday expectations differ based on COVID-19 vaccination status