Anticipating Generation Alpha
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Stay in the know with the latest from Numerator.
Article
The Cost of The Cocoa Shortage: How Consumers Are Adapting to Rising Chocolate Prices
Learn how emerging brand Melinda’s Hot Sauce uses consumer insights and data-driven storytelling to win shelf space at top retailers…
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Report
The Rise of Skinimalism & Makeup with Benefits
Beauty shoppers are embracing “skinimalism” with multitasking makeup hybrids that simplify routines without sacrificing benefits. Numerator’s latest analysis, leveraged by…
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Report
Winner, Winner, Chicken Dinner: Tracking Poultry’s Momentum with Health-Focused Guests
Chicken is fueling growth in QSR, with health-conscious “Chicken Increasers” driving demand for salads, bowls, and produce. Discover how consumer…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
