Report
Dec 4, 2020

Cyber Weekend 2020 Consumer Survey

Two people online shopping with one holding a credit card

Though retailers have been running 2020 holiday deals since early October, that didn’t stop shoppers from participating in the traditional post-Thanksgiving sale events. To find out how they shopped during this unusual Black Friday/Cyber Weekend, Numerator surveyed over 10,000 verified shoppers who made purchases between Thanksgiving Day and Cyber Monday.

Download the report to learn:

  • How consumers prepared for their Black Friday / Cyber Weekend shopping
  • Where and how Black Friday / Cyber Weekend shoppers shopped
  • How COVID-19 impacted their Black Friday / Cyber Weekend purchases
  • How much holiday shopping Black Friday / Cyber Weekend shoppers have left to do
Download the Report

2019 Content Download