Today more than ever, opinionated shoppers have ample opportunities to share their thoughts on the products they use and love. In today’s connected and transparent marketplace, brands should be looking for ways to tap into the passion of highly engaged brand advocates to help market, promote, and improve their products.
This New Frontier report provides an in-depth analysis of brand advocates, covering:
- Who brand advocates are, demographically and psychographically
- How brand advocates differ by sector
- The ways brand advocates promote the brands they use and love
- How brands can engage and retain these high-value advocates