Black Friday/Cyber Monday Event Review

This year Thanksgiving landed six days later, compressing the holiday shopping season to under 4 weeks. With less selling time, it’s vital that retailers were able to entice shoppers into their stores (or onto their websites) during Black Friday and Cyber Monday - to capture more holiday sales, earlier.

In the wake of Black Friday and Cyber Monday, we analyzed our omnichannel promotional data to discover how retailers promoted during the two biggest shopping holidays of the year.

Download this event review to learn:

• What categories were promoted most during Black Friday and Cyber Monday

• Which brands received the most promotional support

• How deep the discounts were overall and by category