Back-to-College in a Shifting Retail Environment
Based on a survey of parent & student shoppers fielded in early-August, Numerator’s Back-to-College Report provides insight into consumer behavior and attitudes surrounding the 2023 back-to-college shopping season.
Download the report to learn:
- How and where consumers shopped for back-to-college items
- Which categories they purchased, and how much they spent
- Key differences in the back-to-college purchase behaviors of parent versus student shoppers and new versus returning students
- How the closure of Bed Bath & Beyond impacted back-to-school shopping plans this year
- How summer sale events like Prime Day, Target Circle Week, and Walmart+ Week impacted back-to-college shopping
