| Sep 11, 2023

Back-to-College in a Shifting Retail Environment

Students shopping were most likely to be done by August

Based on a survey of parent & student shoppers fielded in early-August, Numerator’s Back-to-College Report provides insight into consumer behavior and attitudes surrounding the 2023 back-to-college shopping season.

Download the report to learn:

  • How and where consumers shopped for back-to-college items
  • Which categories they purchased, and how much they spent
  • Key differences in the back-to-college purchase behaviors of parent versus student shoppers and new versus returning students
  • How the closure of Bed Bath & Beyond impacted back-to-school shopping plans this year
  • How summer sale events like Prime Day, Target Circle Week, and Walmart+ Week impacted back-to-college shopping
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