Report
| Apr 9, 2019

Amazon's Private Label Proliferation

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From 2017 to 2018, Amazon private label brands overall experienced a modest 2% growth in dollar sales. But for Amazon brands selling in the core CPG categories mentioned above, growth was closer to 81%.

Which Amazon brands are winning in the CPG space, who’s buying them, and how are these new challengers impacting name-brand sales on Amazon?

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