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Report
2024 Q4 Holiday Preview
Numerator’s Q4 2024 Holiday Preview survey highlights celebration, shopping, and spending plans for Halloween, Thanksgiving, Christmas and New Year’s Eve.
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White Paper
From Claimed to Confirmed: Reshaping Research with Verified Buyers
The industry primarily relies on respondents self-reporting of their behavior to determine whether or not they bought a specific product,…
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Article
2024 Presidential Election’s Impact on Consumer Behavior
Learn how the 2024 presidential election may shape consumer behavior and spending. Explore key insights for brands and retailers.
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.