During the 2017 holiday shopping season, Echo products were flying off Amazon’s digital shelves, and the Echo Dot was the best-selling product across all categories on Amazon. The Echo stands out from the crowd through its rich connection with the user’s Amazon account, including the ability to shop across the world’s largest marketplace by voice.
The question is: does the Amazon Echo’s ease-of-use change purchase behavior on Amazon? This exclusive New Frontier report will explore:
- Who is the Amazon Echo buyer
- How Echo influences shopping behavior
- What categories have been affected thus far by the Echo revolution