Report
May 20, 2021

A Prime View: Amazon's CPG Share Growth

Person holding Amazon box for prime day

To help manufacturers and retailers better understand Amazon’s growth in the CPG space, we’ve conducted an analysis into Amazon CPG market share leveraging Numerator TruView. This report covers Amazon share trends in core CPG sectors including Grocery, Health & Beauty, Household, Pet and Baby, as well as share across generational segments. And with Prime Day 2021 fast approaching, we’ve included deep-dives into Prime Day’s historical impact on Amazon’s share to help you prepare for this year’s day of sales.

Download the report to answer:

  • How has Amazon’s share of sales in key CPG sectors grown over the past 3 years?
  • Who spends more of their CPG dollars on Amazon: Millennials or Gen Z?
  • How much does Prime Day impact Amazon’s share of sales day-of and beyond?
  • Which competitive retailers does Amazon steal share from on Prime Day?
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