2026 US Annual Holiday Preview
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Report
2026 US Annual Holiday Preview
Numerator’s Annual Holiday Preview explores how U.S. consumers plan to celebrate, shop, and spend across major holidays in 2026, with…
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Article
Dry January: A Signal for Change in Future Beverage Demand
Dry January is reshaping alcohol purchase behavior beyond January. Numerator surveyed 500+ purchasers to explore motivations and lasting category impact.
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Webinar
Numerator Visions 2026
Watch Numerator Visions 2026 on demand, our annual perspective on what lies ahead for consumer spending, grounded in verified purchase…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
