2023 Q4 Holiday Preview
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Stay in the know with the latest from Numerator.
Article
Is This the Krusty Krab? No, This is Wendy’s
Learn how Wendy's Krabby Patty Kollab, released with Nickelodeon to celebrate Spongebob's 25th anniversary, performed with fast food consumers.
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Article
The Building Blocks of LEGO’s Success
How did LEGO build the top-selling toy brand in America and what can other brands learn from their success in…
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Report
The Value Wars: Analyzing the Performance of Restaurants’ Meal Deals
Numerator’s Value Wars report analyzes the performance of four leading restaurants’ meal deals— McDonald’s $5 Meal Deal, Wendy’s Biggie Bag,…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
