2023 Q4 Holiday Preview
Numerator’s 2023 Q4 Holiday Preview provides insight into consumer shopping & celebration plans for the upcoming holiday season. Powered by a survey of 4,500 consumers fielded in mid-September, the report outlines how shoppers plan to celebrate Halloween, Thanksgiving, Christmas, and New Year’s Eve, where they’ll shop for supplies, what they’ll buy and how much they intend to spend. In addition to these core insights into holiday behaviors, download the report to learn:
- How consumers plan to celebrate and shop for each holiday
- Which categories are most likely to show up in holiday baskets
- Which retail channels will capture the majority of holiday purchases
- PLUS: Insights into pre-holiday sales like Black Friday and Cyber Monday
