2023 Consumer Economic Outlook

Numerator’s 2023 Consumer Economic Outlook Study leverages a custom segmentation analysis of roughly 25,000 active shoppers, combining survey responses and verified shopping behaviors to provide an in-depth understanding of sentiment surrounding the market dynamics impacting consumers today— from inflation, to job security, to potential recession— and how they are faring financially in this current economic environment.

Download the full report to learn:

• The differences in demographics and financial situations of five distinct consumer economic segments identified in our segmentation analysis
• How these different consumer groups are feeling about the economy, job security, and their personal finances
• How consumers’ financial situations have shifted over the past 2 years, and how they expect to be impacted in the next few months
• What money-saving actions consumers plan to take to combat financial hardship, and how that compares to observed purchase behaviors