2023 Back-to-School Preview
Numerator’s 2023 Back-to-School Preview provides insight into consumer behavior and attitudes surrounding the 2023 back-to-school shopping season. Powered by a survey of over 1,200 parent and guardian shoppers fielded in mid-July, the report outlines how consumers plan to shop for the back-to-school season, what they’ll buy, and how much they intend to spend. In addition to these core insights, download the report to learn:
- The impact of number of child(ren) and grade level on shopping plans
- The importance of name brand when purchasing school supplies
- The channels that will capture back-to-school spending
- And more