| Aug 1, 2023

2023 Back-to-School Preview

People Opt to Buy School Supplies In store

Numerator’s 2023 Back-to-School Preview provides insight into consumer behavior and attitudes surrounding the 2023 back-to-school shopping season. Powered by a survey of over 1,200 parent and guardian shoppers fielded in mid-July, the report outlines how consumers plan to shop for the back-to-school season, what they’ll buy, and how much they intend to spend. In addition to these core insights, download the report to learn:

  • The impact of number of child(ren) and grade level on shopping plans
  • The importance of name brand when purchasing school supplies
  • The channels that will capture back-to-school spending
  • And more
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