2022 Shopping Event Preview

Numerator’s 2022 Shopping Event Preview helps brands, retailers and agencies inform their strategies for key sale events in 2022. We surveyed 10,000 consumers to ask them about their shopping and spending plans for 11 key sales events through the end of the year, including: Amazon Prime Day, Target Deals Days, Walmart Deals for Days, Black Friday, Small Business Saturday, Cyber Monday, President’s Day, Memorial Day, 4th of July, Labor Day and Back-to-School.

Download the report to learn:

• Which holiday and retailer sales events consumers are most likely to shop.
• What categories shoppers plan to purchase during these events.
• Whether consumers are more likely to shop in-store or online, and which channels they are most likely to visit.
• How much consumers expect to spend on their purchases.