2022 Independence Day Preview

Numerator’s 2022 Independence Day Preview provides insight into consumer shopping & celebration plans for America’s birthday. Powered by a survey of over 1,100 consumers fielded in mid-June, the report outlines how shoppers plan to celebrate the holiday, where they’ll shop for supplies, what they’ll buy and how much they intend to spend. In addition to these core insights into Independence Day holiday behaviors, download the report to learn:

• The anticipated impact of inflation on Independence Day shopping behaviors
• How different generations plan to shop for the holiday
• Which brands and categories are most likely to show up in Independence Day baskets