2022 Holiday Preview

2022 Holiday Preview

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How to Measure ROI and ROAS for Media, Retail and CRM Marketing 101
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Accounting for Consumers in M&A Decisions
In a climate of economic uncertainty, brand acquisitions become both promising and risky. Deciding on the right targets and understanding…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.

Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.

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