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Stay in the know with the latest from Numerator.
Article
Private Label’s Next Power Players: Gen Z
Explore how Gen Z and Millennials are driving growth in private label sales and what brands must do to meet…
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Report
Decoding Private Label: Generational Preferences
In a retail landscape shaped by economic headwinds, generational turnover, and changing definitions of value, private label brands are emerging…
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Report
The SNAP Evolution: Supporting Shoppers in a Changing Economy
Explore how proposed SNAP cuts could reshape consumer behavior and retail spending, with wide-reaching effects across the economy.
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
