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The Advantages of a Household-Based Panel vs. an Individual-Based Panel
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Numerator Visions ’24
Our annual perspective that looks back at the past year, provides forward-looking insights into the year to come, and serves…
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Numerator Visions: Consumer Trends that Will Define 2024
2023 was a resilient year for the US economy, and many brands and retailers continued to grow despite predictions of…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
