2021 Thanksgiving Grocery Report

While Thanksgiving may have looked far more normal this year than it did in 2020, there was one notable exception to that trend: inflation.

To better understand Thanksgiving shopping behavior through the lens of inflation and product shortages, we’ve combined omnichannel purchase and promotions data with a Numerator Instant Survey of +1,000 verified shoppers into this comprehensive post-Thanksgiving analysis.

Download the report to learn

• An overview of Thanksgiving grocery shopping, including top performing categories, how trips shifted, and how this differed among certain demographics
• How consumers were impacted by both inflation and product shortages, which categories were affected most, and how consumers shifted behavior in response
• Which categories saw the largest observed price increases, with a spotlight on turkey
• What categories received the most promotional support, and which retailers promoted most