Dec 9, 2021

2021 Thanksgiving Grocery Report

Family around Thanksgiving dinner table


While Thanksgiving may have looked far more normal this year than it did in 2020, there was one notable exception to that trend: inflation.

To better understand Thanksgiving shopping behavior through the lens of inflation and product shortages, we’ve combined omnichannel purchase and promotions data with a Numerator Instant Survey of +1,000 verified shoppers into this comprehensive post-Thanksgiving analysis.

Download the report to learn

  • An overview of Thanksgiving grocery shopping, including top performing categories, how trips shifted, and how this differed among certain demographics
  • How consumers were impacted by both inflation and product shortages, which categories were affected most, and how consumers shifted behavior in response
  • Which categories saw the largest observed price increases, with a spotlight on turkey
  • What categories received the most promotional support, and which retailers promoted most
Download the Report Today

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