2021 Black Friday & Cyber Weekend Preview
Numerator’s 2021 Black Friday & Cyber Weekend Preview report combines a look back at past Black Fridays and Cyber Weekends with a look forward at how consumers are thinking about this year’s weekend of sales. It leverages a custom survey of over 1,000 individuals who typically participate in Black Friday / Cyber Weekend shopping, and also pulls from Numerator Insights, TruView, Promotions and Advertising data.
Download the report to learn:
- How consumers are thinking about Cyber Weekend 2021, including when they’ll shop, where they’ll go, and what types of deals they’re most interested in seeing
- How Black Friday grew into Cyber Weekend, with omnichannel share of sales going back to 2014 and online household penetration over the years
- How promotional and advertising activities shifted surrounding Black Friday & Cyber Weekend in 2020 versus 2019
