Report
Oct 7, 2021

2021 Black Friday & Cyber Weekend Preview

Man shopping online on cyber monday for gifts.

Numerator’s 2021 Black Friday & Cyber Weekend Preview report combines a look back at past Black Fridays and Cyber Weekends with a look forward at how consumers are thinking about this year’s weekend of sales. It leverages a custom survey of over 1,000 individuals who typically participate in Black Friday / Cyber Weekend shopping, and also pulls from Numerator Insights, TruView, Promotions and Advertising data.

Download the report to learn:

  • How consumers are thinking about Cyber Weekend 2021, including when they’ll shop, where they’ll go, and what types of deals they’re most interested in seeing
  • How Black Friday grew into Cyber Weekend, with omnichannel share of sales going back to 2014 and online household penetration over the years
  • How promotional and advertising activities shifted surrounding Black Friday & Cyber Weekend in 2020 versus 2019
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