2020 Holiday Consumer Intentions Survey

Like everything else this year, holiday buying behaviors have changed. To help brands and retailers prepare for major holidays through the end of 2020, Numerator surveyed over 2,000 past holiday shoppers, asking about their intended celebration, shopping, and spending plans for Labor Day, Halloween, Thanksgiving, Christmas & Hanukkah, and New Year’s.

Download the report to learn:

• How consumers are planning to celebrate the remaining 2020 holidays
• How those plans to celebrate will inform their shopping behavior
• How holiday spending will compare to last year
• A deeper dive into consumer intentions for Halloween and Holiday Gifting