New Items in the Age of Omnichannel
Understanding the dynamic between trial & repeat banners is critical to understanding new product launch success – and relying on limited data sets can result in misleading performance indicators. In this New Frontier report, we examined 10 new brand launches across a variety of categories and identified which launch strategies work, and how brands can truly understand & measure launch success across the marketplace.
Download the New Frontier report for the full analysis. Key takeaways include:
- A large banner like Kroger misses out on most trial trips – and many repeat trips, even among regular Kroger shoppers.
- Shoppers often switch between retailers when trying and repeating new products.
- The long-tail of banners accounts for many trial & repeat trips, more than Walmart, Kroger, and Target combined.