2019: The Year of the Shopper
2019 was a record-breaking year for retail, cumulating in over 67 billion shopping trips. According to Numerator Insights data, households made an average of 520 trips each, spending nearly $18,500 over the course of the year— more trips and spend per household than ever before.
More shopping trips means more opportunities to win those trips. With that in mind, in this exclusive New Frontier report, we’ve put together strategies for capturing more trips, leveraging:
- New Ecommerce tactics from leading retailers
- In-store experiences
- Programs that focus on driving convenience