Apr 24, 2019

Home Run Insights

Home Run Infographic
Baseball season is in full swing - whether fans are watching in the stands, streaming onto their mobile device or tuned into the MLB Network on the couch – brands need to know what motivates consumers and how to effectively reach them.

The introduction of psychographic and media consumption data within Numerator Insights empowers you to market to people, not just demographics. In our Home Run Insights infographic, you will see how we were able to compare and contrast purchase behavior of Chicago and Los Angeles MLB fans alongside psychographic data and media consumption habits to effectively provide brands with deeper insights into how to reach the right consumers with the right message, in the right place.