One Source of Truth for Better Decisions

The only on-demand tool combining psychographic data alongside demographics and purchase data
 

Psychographic attributes are collected via in-app MicroSurveys issued to the InfoScout OmniPanel when they upload receipts.

The collection of psychographic data alongside purchase data allows you to create hyper-custom segments for analysis. As an example, people who own dogs, dine out often and cycle to work because they care about the environment. This humanizes your data and adds rich context to purchase behavior.

Robust Data You Can Trust

Our innovative approach to psychographic data collection accelerates your insights beyond legacy methods.
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