One Source of Truth for Better Decisions
The only on-demand platform combining psychographic data alongside demographics and purchase data
Psychographic attributes are collected via in-app MicroSurveys issued to the InfoScout OmniPanel when they upload receipts.
The collection of psychographic data alongside purchase data allows you to create hyper-custom segments for analysis. As an example, people who own dogs, dine out often and cycle to work because they care about the environment. This humanizes your data and adds rich context to purchase behavior.
Robust Data You Can Trust
Our innovative approach to data collection accelerates your insights beyond legacy methods.
The Psychographic Report allows us to go beyond surface level information like demographics, to really add depth and color to our various shopper profiles. The insights we gather from this tool are like nothing else we have available to us from any of our other vendors.