Psychographic data helps you market to
real people.

Analyze purchase behavior, demographic data, and now 500+ psychographic and 300+ media consumption attributes – all within one consumer insights platform.

One source of truth for
better decisions.

To influence consumer behavior, you need to understand what motivates consumers. Psychographic data humanizes by painting a picture of who your shoppers are based on their attitudes, interests, and opinions. Our innovative approach to consumer psychographic segmentation and data collection through in-app MicroSurveys accelerates your insights beyond legacy methods to provide instant feedback and greater coverage.

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Greater accuracy

MicroSurveys are continuously updated and automatically mapped to purchase data

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Enviable response rates

Up to 99% response rate per psychographic data topic

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Deeper consumer insights

500+ psychographic attributes and 300+ media consumption attributes

Connect more with consumers.

Get to know your shoppers on a more personal level with psychographics. 


Psychographic segmentation.

The collection of psychographic data alongside purchase data allows you to create hyper-custom segments for analysis. As an example, people who own dogs, dine out often and cycle to work because they care about the environment. A deeper look into consumer psychology humanizes your data and adds rich context to purchase behavior.


Deeper shopper insights.

"The Psychographic Report allows us to go beyond surface-level information like demographics, to really add depth and color to our various shopper profiles. The insights we gather from this tool are like nothing else we have available to us from any of our other vendors."- Luke Custer, The Scotts Miracle-Gro Company

Brands that trust Numerator psychographics.


Case study: Scotts Miracle-Gro Company identifies and responds to competition

Learn how Numerator helped Scotts Miracle-Grow Company inform product positioning based on shoppers’ psychographics and leverage shopper feedback to create tailored messaging for a new audience.

Start combining psychographic data with demographics and purchase data.

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