Psychographic Data

Market to People, Not Just Demographics

Analyze purchase behavior, demographic data, and now 500+ psychographic and 300+ media consumption attributes -- all within one platform.

One Source of Truth for Better Decisions

The only on-demand tool combining psychographic data with demographics and purchase data

To influence consumer behavior, you need to understand what motivates consumers. Psychographic tools humanize data by painting a picture of who your shoppers are based on their attitudes, interests, and opinions. Our innovative approach to psychographic segmentation and data collection through in-app MicroSurveys accelerates your insights beyond legacy methods to provide instant feedback and greater coverage.

Greater accuracy

Greater accuracy
MicroSurveys are continuously updated and automatically mapped to purchase data

Enviable response rates

Enviable response rates
Up to 99% response rate per psychographic topic

Deeper insights

Deeper insights
500+ psychographic attributes and 300+ media consumption attributes to undercover consumer attitudes, interests and opinions

Connect with consumers

Get to know your shoppers on a more personal level with psychographics. 

Psychographic segmentation

The collection of psychographic data alongside purchase data allows you to create hyper-custom segments for analysis. As an example, people who own dogs, dine out often and cycle to work because they care about the environment. A deeper look into consumer psychology humanizes your data and adds rich context to purchase behavior.

Get deeper shopper insights

"The Psychographic Report allows us to go beyond surface-level information like demographics, to really add depth and color to our various shopper profiles. The insights we gather from this tool are like nothing else we have available to us from any of our other vendors."- Luke Custer, The Scotts Miracle-Gro Company

Brands, retailers, and agencies trust Numerator psychographic segmentation data


Case Study: Scotts Miracle-Gro Company Identifies and Responds to Competition

Learn how Numerator helped Scotts Miracle-Grow Company inform product positioning based on shoppers’ psychographics and leverage shopper feedback to create tailored messaging for a new audience.

psychographic case study

Find out how Numerator can help your brand grow with psychographic data

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