Connect more with consumers.
Get to know your shoppers on a more personal level with psychographics.
The collection of psychographic data alongside purchase data allows you to create hyper-custom segments for analysis. As an example, people who own dogs, dine out often and cycle to work because they care about the environment. A deeper look into consumer psychology humanizes your data and adds rich context to purchase behavior.
Deeper shopper insights.
"The Psychographic Report allows us to go beyond surface-level information like demographics, to really add depth and color to our various shopper profiles. The insights we gather from this tool are like nothing else we have available to us from any of our other vendors."- Luke Custer, The Scotts Miracle-Gro Company
Case study: Scotts Miracle-Gro Company identifies and responds to competition
Learn how Numerator helped Scotts Miracle-Grow Company inform product positioning based on shoppers’ psychographics and leverage shopper feedback to create tailored messaging for a new audience.