Psychographic Data

Market to People, Not Just Demographics

Analyze purchase behavior, demographic data, and now 350+ psychographic attributes -- all within one platform.

One Source of Truth for Better Decisions

The only on-demand tool combining psychographic data with demographics and purchase data

To influence consumer behavior, you need to understand what motivates consumers. Psychographic tools humanize data by painting a picture of who your shoppers are based on their attitudes, interests, and opinions. Our innovative approach to psychographic data collection through in-app MicroSurveys accelerates your insights beyond legacy methods to provide instant feedback and greater coverage.

Greater accuracy

Greater accuracy
MicroSurveys are continuously updated and automatically mapped to purchase data
 

Enviable response rates

Enviable response rates
Up to 99% response rate per psychographic topic
 

Deeper insights

Deeper insights
350+ psychographic attributes to uncover consumer attitudes, interests, and opinions

Connect with consumers

Get to know your shoppers on a more personal level with psychographics. 

Humanize your data

The collection of psychographic data alongside purchase data allows you to create hyper-custom segments for analysis. As an example, people who own dogs, dine out often and cycle to work because they care about the environment. This humanizes your data and adds rich context to purchase behavior.

Get deeper insights

"The Psychographic Report allows us to go beyond surface-level information like demographics, to really add depth and color to our various shopper profiles. The insights we gather from this tool are like nothing else we have available to us from any of our other vendors."- Luke Custer, The Scotts Miracle-Gro Company

Over 100 brands, retailers, and agencies trust Numerator

Find out how Numerator can help your brand grow.

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