Super Bowl LVI Consumer Intentions
In our inaugural Numerator Vlog, Marketing Analyst Kealind Trent takes a deeper look at data from the latest survey in our 2022 Holiday Intentions Study, which asked 1,800 consumers about their upcoming plans for Super Bowl LVI. Tune in below to find out how consumers expect to celebrate— and shop for— the big game this year, with additional looks at planned activities broken out by generation and sports fandom.
