Top 50 CPG company partners with Numerator to quantify marketing ROI
CPG companies face the ongoing challenge of measuring the effectiveness of their marketing strategies across various channels and retailers. A leading global personal care manufacturer recognized the need for a comprehensive solution to objectively measure the impact of their baby diaper brand’s marketing across multiple initiatives with the goal of leveraging data-driven insights to optimize marketing investments while driving incremental sales.
Learn how this manufacturer matched their CRM data against Numerator’s panel of 1MM+ US households in a privacy safe clean room to:
Verify the success of their existing marketing strategies
Use data driven insights to optimize across marketing strategies to maximize overall ROI
Leveraged insights across their portfolio of brands to improve efficiencies and increase incremental sales