Top 50 CPG company partners with Numerator to quantify marketing ROI

CPG companies face the ongoing challenge of measuring the effectiveness of their marketing strategies across various channels and retailers. A leading global personal care manufacturer recognized the need for a comprehensive solution to objectively measure the impact of their baby diaper brand’s marketing across multiple initiatives with the goal of leveraging data-driven insights to optimize marketing investments while driving incremental sales.

Learn how this manufacturer matched their CRM data against Numerator’s panel of 1MM+ US households in a privacy safe clean room to:

• Verify the success of their existing marketing strategies

• Use data driven insights to optimize across marketing strategies to maximize overall ROI

• Leveraged insights across their portfolio of brands to improve efficiencies and increase incremental sales