Top 50 CPG company partners with Numerator to quantify marketing ROI
CPG companies face the ongoing challenge of measuring the effectiveness of their marketing strategies across various channels and retailers. A leading global personal care manufacturer recognized the need for a comprehensive solution to objectively measure the impact of their baby diaper brand’s marketing across multiple initiatives with the goal of leveraging data-driven insights to optimize marketing investments while driving incremental sales.
Learn how this manufacturer matched their CRM data against Numerator’s panel of 1MM+ US households in a privacy safe clean room to:
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Verify the success of their existing marketing strategies
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Use data driven insights to optimize across marketing strategies to maximize overall ROI
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Leveraged insights across their portfolio of brands to improve efficiencies and increase incremental sales