Discover how Nestlé Coffee Partners partnered with Numerator to optimize its eCommerce strategy by understanding how shoppers behave differently online vs. in-store. By combining Numerator Insights shopper behavior with Verified Voices targeted surveys, the brand uncovered how inflation and channel shifts are reshaping consumer purchasing behavior.

This case study demonstrates how eCommerce analytics and consumer sentiment data can help brands identify shifting behaviors, understand the “why” behind purchase decisions, and adapt strategies to retain shoppers in a changing economic environment.

Learn how we:

• Identified channel shift behavior by analyzing how shoppers move between eCommerce and brick-and-mortar purchasing
• Uncovered the impact of inflation on shopper decisions using behavioral segmentation and targeted surveys
• Optimized the online shopper experience by identifying key points in the path to purchase that drive retention and growth

Download the full eCommerce insights case study to learn how brands adapt digital strategy using real shopper data.