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Raisin’ the Bar on Research with WK Kellogg:
Going Beyond Human Identified to Buyer Verified

Brands and retailers are forced to throw out more and more survey responses due to poor quality, or worse yet— make s...

The Taylor Swift Effect: Examining Swiftie Spending Habits

Taylor Swift's reach goes beyond music—she's an economic force. Examine Swiftie spending habits & their impact on bra...

Cashing In on Retailer Cashback Programs: Walmart Cash, Dollar General Cash

Despite cooling inflation, consumers have shown they are still willing to abandon loyalty in favor of a good deal. To...

What’s in a Drink? The Non-Alcohol Beverage Trend Continues

Find out how non-alcoholic beverages trend rose to fame among millennials, what brands are growing and future for the...

Retailer Membership Review: Walmart+ vs. Amazon Prime

Explore the impact of retailer memberships on consumer behavior with our in-depth comparison of Walmart+ and Amazon P...

Super Bowl LVIII (Taylor’s Version)

Numerator ran a quick-pulse survey to understand consumers’ sentiment regarding the game, the commercials, their cele...

Leveraging Panel Data to Drive Market Share Growth

In this article, we highlight the top use cases that demonstrate how panel data can help brands identify key growth d...

Spirited Trade Strategies: Trends in Alcoholic Beverage Promotions

As the alcoholic beverages space grows more and more crowded, brands are increasingly challenged to craft an effectiv...

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