| Jun 20, 2019

Learn More About the People Most Important to You

Any marketer knows that the same message and tactics won't work on all audiences – especially in today’s world of highly-customized and personalized experiences. But before you can tailor your strategy, you need to understand who you’re trying to reach. That’s why we’re thrilled to announce our new Specialty Premium People Groups to help you understand niche sets of consumers to create the most tailored and impactful messaging.

Numerator has always been at the forefront of empowering brands by deepening consumer understanding. Our Custom People Groups is one example that allows you to do on-the-fly analysis of shoppers and consumers based on unique combinations of demographics, custom surveyed attributes, and actual purchase behavior and then apply those groups to reports across Numerator Insights to better understand the behavior of these groups.


In 2018, we introduced Premium People Groups to provide brands access to high-value segments of shoppers and consumers that are both hard to reach and understand – Mom & Baby, Pet, and Health. Thanks to our highly-engaged panelists and innovative MicroSurvey approach, we are able to capture detailed attributes and build these rich and valuable groups. The deep amount of information we’ve collected – at scale – through our MicroSurveys have strengthened these segments with richer insights answering questions like:

  • How do expecting moms and first-time moms shop? And how do experienced moms compare?

  • What kinds of dogs, cats, or other animals are in the household? What are their ages, sizes, and inclinations?

  • What health issues are families dealing with? How are they addressing these issues? How do these issues affect the way they shop?

Specialty Premium People Groups provide a new way for brands to understand today’s modern consumers expecting highly personalized experiences. Specialty Premium People Groups isolate people that can be the most difficult to reach and would be impossible to uncover with smaller, less representative panels. You are now able to understand the attitudes, potential influencers, and behaviors for even the most niche groups – whether it be Subscription Box households, Healthy Eating, LGBTQ+, Sports Fans by team, Gamers, and many more – so you can tailor messaging to communicate more effectively.


You can select a specific group, for example, New York Yankees fans, and dissect their shopping habits to know whether your brand should consider a partnership with the American League. Instead of spending your time trying to isolate these niche groups, you can jump right to understanding the attitudes, interests, and behaviors of those groups so you can improve your promotional and brand strategies.

Are you ready to learn more about the people that are most important to your brand?

Start a conversation today!