PRESS RELEASES
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Contact: Bob Richter, Publicist
press@numerator.com
> Numerator Study Reveals Critical Gaps in Claimed Survey Data
New Research Finds ~70% of Consumers Misreport Purchase Habits in Surveys
> Numerator Launches Worldpanel by Numerator Brand
New Brand Reflects Growing Demand For Permissioned, First-Party Consumer Data
> Numerator Launches Tariff Sentiment Tracker to Gauge U.S. Consumer Perspective
Tariff Approval Rating Drops Over Past Two Weeks from 32% to 30% of Consumers; 81% Plan to Make Adjustments to Finances or Shopping Habits in Response
> Walmart Captures 24% of SNAP Shoppers’ Total Consumer Spending, Numerator Reports
86% of SNAP Recipients Say Benefits Do Not Last Entire Month; 63% Concerned About Financial Situation
> Numerator Launches Tariff Risk Index to Quantify Vulnerability Across Consumer Categories
Products That Depend on Plastic from China Most at Risk for Tariff Disruption; May 12th Tariff Policy Announcements Increased Risk for Frozen Beef, Sparkling Wine, Olive Oil
> Price Gap Growing Between Private Label and National Brands; 99% of U.S. Households Now Purchasing Private Label Products, Numerator Reports
27% of Private Label Buyers Unaware of Retailer Affiliation; Premium Store Brands Now Represent 40% of Private Label Spend
> Egg Prices Up 82% vs. Year Ago; Half of U.S. Consumers Noticing Egg Shortages, Numerator Reports
52% of Egg Buyers Report Seeing Egg Surcharges at Restaurants; 27% Now Opting for Least Expensive Eggs
> Economic Blackout: 12% of U.S. Consumers Plan to Participate on April 18-20, Numerator Reports
February 28 Blackout Caused 2.2 Point Drop in Household Penetration at Amazon, Target, and Walmart; Penetration Declines Most Significant Among Black Consumers and LGBTQ+ Consumers
> 72% of U.S. Households Concerned About Recession; Majority of Households Across Political Spectrum Believe Tariffs Will Hurt Economy, Numerator Reports
72% of Consumers Concerned About Rising Prices on Everyday Goods (vs. 64% in Feb 2025); 83% Plan to Change Shopping Behaviors in Response to Tariffs
> Numerator Launches 200,000 U.S. Household Static Panel, Setting New Standard for Data Quality
Introduces In-market Promo Dampening, Delivering the Most Accurate View of Natural Consumer Buying Behavior