First Look at Cyber Monday 2018
Alexa, you won Cyber Monday! After analyzing the first 18,800 receipts submitted to the InfoScout OmniPanel™ on Cyber Monday, we have an early read on the top items at the biggest retailers. Across the board, electronics dominated, with TVs, tablets, smart devices, computers and gaming devices all making an appearance. Alexa-enabled Echo Dot and Amazon Fire TV Stick took top spots at Amazon.com and Target.com, respectively, solidifying Alexa's stance at the top of the Cyber Monday podium. On the non-electronic front, the "L.O.L Surprise Pets Ball" made a strong showing at Walmart.com, while "The Big One Microfiber Pillow" topped Kohls.com sales for the second year in a row.
About the Data
More than 400,000 Americans snap pictures of their shopping receipts via Numerator’s mobile apps, which gives us a view of 1 in every 360 shopping trips made across the country. The first 18,800 receipts reported from online trips to top retailers on Cyber Monday were analyzed to provide an early read on this year’s hottest items.
Throughout the 2018 holiday shopping season, our team of researchers will be analyzing real-time data from millions of omnichannel shopping trips. Powered by the InfoScout OmniPanel, this data is mapped to shopper profile data, instantly triggered surveys and more to provide the richest set of shopper insights available. Check out ongoing Holiday insights at our Holiday Hub!
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