Apr 24, 2019

Deeper Consumer Insights with Psychographic and Media Consumption Data

Friends Watching the Game
Purchase and demographic data can only take you so far. In order to influence consumer behavior, you need to understand them on a deeper level by knowing their motivators and the best way to reach them.

That’s why we’re excited to announce we’ve added psychographic and media consumption data to the Numerator Insights platform. We’re already hearing from clients how these new insights are enriching their consumer insights.

The Psychographics report on the platform is a huge asset for my team to dive deeper into who our target consumer is. It allows us to go beyond surface level information like demographics, to really add depth and color to our various shopper profiles. The insights we gather from this tool are like nothing else we have available to us from any of our other vendors.
Luke, The Scotts Miracle Grow Company

Psychographic and media consumption data empower brands to market to people, not just demographics. 

Psychographics provide deeper insights about consumer opinions on advertising, their eating habits, feelings toward healthy living or if they’re a sports fan and more.

Numerator Insights - Psychographics Report

Media Consumption helps uncover the best way to reach those consumers, whether it’s through what they’re watching, listening to, reading, or exploring on social media. Our unified approach to data collection means brands can leverage these insights alongside consumer purchase behavior and demographic data to better understand consumers and create winning strategies.

Numerator Insights - Media Consumption Report

To showcase the depth of these newly available insights, check out our latest infographic - “Home Run Insights” comparing Chicago and LA MLB fans. We’ve analyzed purchase behavior alongside psychographic data and media consumption habits to show how brands can effectively target the right consumers with the right message, in the right place.