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09.30.25
The Rise of Skinimalism & Makeup with Benefits
Beauty shoppers are embracing “skinimalism” with multitasking makeup hybrids that simplify routines without sacrifici...
09.24.25
Winner, Winner, Chicken Dinner: Tracking Poultry’s Momentum with Health-Focused Guests
Chicken is fueling growth in QSR, with health-conscious “Chicken Increasers” driving demand for salads, bowls, and pr...
09.24.25
Mobile Mastery: Insights into the Starbucks App
How does the Starbucks mobile app contribute to the chain's success, and what can your business learn from its strategy?
10.07.25
An Update on the State of the US Consumer
Join Numerator’s Chief Economist, Dr. Leo Feler, and Senior Economist, Paul Stanley, for a Q4 U.S. economic briefing....
09.23.25
Protein Market Trends: What’s Driving Success?
Explore comprehensive protein consumer trends revealing preferences, gaps, and growth opportunities. Stay informed to...
09.16.25
Gen Alpha Shopping Trends to Expect in 2025 and 2026
Learn about Gen Alpha’s evolving shopping behavior and how to connect with this influential generation in 2025 and 2026.
09.11.25
General Merchandise Summit: Clarity in a Complex Market 2025 Recap
Learn how general merchandise brands and industry leaders are utilizing deep behavioral data from highly engaged cons...
09.08.25
Survey Development 101: How to Improve Responses and Recall with Verified Buyer Data
Nearly 70% of consumers misreport purchases— Numerator's verified buyer data closes the recall gap for accurate, reli...