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09.06.24
The Up-and-Comers: Understanding Gen Alpha
Explore the influence of Gen Alpha on household purchase decisions and market trends. Learn how to engage this young,...
08.19.24
2024 Labor Day Preview
Our just-published Numerator Labor Day Preview highlights celebration, shopping and spending plans for the holiday.
08.16.24
Home Hunters: How Home Improvement and Purchasing Trends Affect Consumers in 2024
Stay updated on home purchasing and improvement trends in 2024. Discover key insights on consumer preferences and beh...
08.28.24
The State of Trade Promotions in 2024
This webinar will focus on current promotional landscape to provide actionable insights for brands and retailers to i...
08.14.24
Understanding LSR Loss Levers: Wendy’s Lapsed Guest Case Study
Explore the effect of lapsed guests and leaked spend on one of America’s most beloved fast food chains: Wendy’s.
08.08.24
Consumers Are Lovin’ It: The Impact of McDonald’s $5 Meal Deals
Get an early read on the Meal Deals performance in our just-published report, including consumer intent to re-purchas...
08.07.24
Rethinking Back-to-School Shopping in the Electronics Era
How is technology reshaping classrooms and how can brands rethink their back-to-school strategies in this new era?