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Super Bowl LVIII (Taylor’s Version)

Numerator ran a quick-pulse survey to understand consumers’ sentiment regarding the game, the commercials, their cele...

Leveraging Panel Data to Drive Market Share Growth

In this article, we highlight the top use cases that demonstrate how panel data can help brands identify key growth d...

Spirited Trade Strategies: Trends in Alcoholic Beverage Promotions

As the alcoholic beverages space grows more and more crowded, brands are increasingly challenged to craft an effectiv...

Numerator Visions: Consumer Trends that Will Define 2024

2023 was a resilient year for the US economy, and many brands and retailers continued to grow despite predictions of ...

The Evolution of GLP-1 Users

Gain a more in-depth understanding of past, current and future GLP-1 users. What's driving new GLP-1 usage and consum...

Navigating M&A Data Analytics: A Playbook for Consumer Data

Having data on brand performance is critical in deal sourcing and due diligence. Learn how consumer data can enable s...

The Rise of Non-Alcohol Beverages

As consumers increasingly focus on nutrition and whole-body wellness entering the new year, monitoring purchasing pat...

2024 Holiday Intentions Preview

Numerator’s 2024 Holiday Preview survey was fielded to 5,132 consumers in January 2024, and highlights consumers’ cel...

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