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12.04.23
How to Measure ROI and ROAS for Media, Retail and CRM Marketing 101
Numerator will guide you through commonly asked questions in calculating an ROI or ROAS and ways to grow marketing RO...
11.17.23
Rite Aid’s Retail Shakeup
Rite Aid’s restructure is changing the retail game. After filing for bankruptcy protection in October 2023, the drug ...
11.16.23
Accounting for Consumers in M&A Decisions
In a climate of economic uncertainty, brand acquisitions become both promising and risky. Deciding on the right targe...
11.15.23
Weighing the Consumer Impacts of GLP-1 Usage
An initial view into the growing popularity and usage of GLP-1 medications for weight loss and the resulting impact o...
11.15.23
How to Win the Toy Holiday Season
The inflationary environment triggered a down year for Toys & Games as consumers became more budget-conscious. To com...
11.10.23
2023 Food Trends and 2024 Outlook
Numerator has identified several key 2023 food trends that manufacturers and retailers can leverage in their planning...
10.19.23
2023 NACS Show: 4 Key Trends to Watch
When it comes to building cost-effective marketing campaigns, marketers must start with understanding the needs of th...
10.18.23
Promo Optimization: Get More for Your Trade Dollar in 2024
Investing intelligently in your promotional strategy is paramount to success in times of economic uncertainty, when c...