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Influencer & Celebrity Impact on Shopping Behavior

Influencer & celebrity impact on shopping behavior report dives into why shoppers buy these brands and breaks down th...

Influencer & Celebrity Impact on Shopping Behavior

Numerator experts analyze the purchasing and attitudinal behaviors among a selection of the most visible influencer b...

Build a Compelling Line Review: How to Expand or Defend Shelf Space

As retailers are undergoing product line reviews, it’s crucial that brands accurately educate buyers on consumer need...

March Madness 2024: Consumer Viewing Intentions

Uncover consumer preferences for March Madness. Find out why people tune in to the NCAA Basketball Tournament and wha...

Innovate and Connect: The Trends of Expo West 2024

Discover the latest trends from Expo West 2024: non-alcoholic beverages, exotic foods, ready-to-eat ethnic dishes, an...

Raisin’ the Bar on Research with WK Kellogg:
Going Beyond Human Identified to Buyer Verified

Brands and retailers are forced to throw out more and more survey responses due to poor quality, or worse yet— make s...

The Taylor Swift Effect: Examining Swiftie Spending Habits

Taylor Swift's reach goes beyond music—she's an economic force. Examine Swiftie spending habits & their impact on bra...

Cashing In on Retailer Cashback Programs: Walmart Cash, Dollar General Cash

Despite cooling inflation, consumers have shown they are still willing to abandon loyalty in favor of a good deal. To...

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