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‘Twas the Week Before Christmas: The Why Behind Holiday Gift Card Purchases

Gift cards are consistently the top gift that many consumers plan to give for for the holidays. We're unpacking the w...

Top Lessons from Our Spark Sessions: What Every Emerging Brand Leader Needs to Know

Key takeaways from Numerator Spark Sessions, a quarterly webinar series featuring fast-growing emerging brands and ho...

Cyber Weekend 2025: Signals Shaping the Future of Consumer Electronics

Learn how consumer electronics brands and sub-categories performed during this critical shopping event, from Apple to...

The Uncertainty Era: How SNAP Delays Impact Shoppers

Numerator tracks consumer sentiment and purchasing behavior among SNAP recipients and examines SNAP delays during the...

Consumer AI Adoption Trends

Numerator's AI report highlights how real shoppers are using artificial intelligence tools, both broadly and with reg...

Sip Season Showdown: The Battle for Beverage Buyers

Download the report to learn how beverages are redefining growth in QSR— driving traffic, loyalty, and brand connecti...

Winning the Shelf: Data-Driven Sell-In Strategies for Emerging Brands

In today’s retail landscape, emerging brands face a familiar challenge: breaking in, scaling up, or defending shelf s...

Numerator Spark Sessions: Igniting Emerging Brand Growth

Learn how The Good Crisp Company has fueled brand growth, differentiated itself in the competitive “better-for-you” s...

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