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02.25.26
Top Shelf Promotions: Trends Shaping the BevAlc Promotional Landscape
Join our webinar to explore the latest promotional and shopper trends in the adult beverage category.
02.02.26
Consumers Gear Up for a Major Sports Weekend: Super Bowl LX vs. 2026 Winter Olympics
Learn more about how consumers plan to engage with and shop for Super Bowl LX and the 2026 Winter Olympics.
01.30.26
2026 US Annual Holiday Preview
Numerator’s Annual Holiday Preview explores how U.S. consumers plan to celebrate, shop, and spend across major holida...
01.22.26
Dry January: A Signal for Change in Future Beverage Demand
Dry January is reshaping alcohol purchase behavior beyond January. Numerator surveyed 500+ purchasers to explore moti...
01.28.26
Numerator Visions 2026
Watch Numerator Visions 2026 on demand, our annual perspective on what lies ahead for consumer spending, grounded in ...
01.12.26
King Arthur utilizes Numerator Insights and Verified Voices to unlock a new growth opportunity with gluten-free shoppers
Discover how King Arthur Baking Company utilizes Numerator Insights and Verified Voices to attract new customers, inc...
01.07.26
The QSR Growth Playbook: Strategies to Win in 2026
QSR trends and consumer insights reveal what’s next for menu innovation, loyalty, and category momentum in 2026.
12.19.25
‘Twas the Week Before Christmas: The Why Behind Holiday Gift Card Purchases
Gift cards are consistently the top gift that many consumers plan to give for for the holidays. We're unpacking the w...