- Promotional ad block volume continues to stay stable in the latest month. However, promotion strategy has changed significantly compared to last year.
- "BOGOs" has seen record growth in absolute ad blocks and has grown share of voice by over 2 percentage points.
- Bonus pages’ share of voice is becoming more prevalent (up by 8 percentage points) in driving promotions online compared to regular web promotions.
- However, brands and retailers that do start to lean in on promotions could benefit as sentiment towards promotional behaviors is growing.
*Additional promotions data from the Grocery channel coming soon!