PROMO SHIFT DASHBOARD

Discover how promotions are changing for today's consumer.

Numerator’s Promo Shift Dashboard provides a monthly touchpoint to learn how brands and retailers are driving promotions as consumers face increasing prices and recessionary pressures along with a view into upcoming holidays. Check back each month to see how the promotional landscape is adjusting to address consumer needs.

Last Update: 7/21/2023
This tracker has ended but stay tuned for future versions in 2024.

June 2023 Promotions recap.

PROMOTION
PROMOTIONS INCREASE

Promotions remain elevated in 2023, driven by increases in bonus pages.

 

PRICE
SALE PRICES

Brands continue to emphasize sale prices with their promotions as households look to save money in light of inflation.

COUPON
DEAL SEARCHING

Consumers are still searching for deals, with claimed coupon usage and circular checking at a two-year high. 

Overall promotional volume is down in June.

June promotional volume is down 19% compared to June 2022. Bonus pages continue to show the most overall growth while most other promotions are down or flat.

SHARE OF VOICE BY MEDIA TYPE
PROMOTIONAL MEDIA TYPE INDEX

Deal searching continues to be on the rise.

Brands and retailers will need to competitively promote for the remainder of the year as sentiment around finding promotions grows. Over 1 in 4 shoppers say they would switch brands to take advantage of a deal, 34% of shoppers check store ads, and 32% are using coupons to save money. 

SHOPPING BEHAVIOR SENTIMENTS

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