PRIME DAY
LIVE TRACKER 2024 (ENDED)
Numerator’s Amazon Prime Day Tracker compiled a live look across Numerator data sources to bring immediate insights into what happened on Prime Day. All insights shared below are an early read of what we saw during the sale and are subject to change as additional data comes in. Our full recap report will be released next month.
2024 Prime Day Highlights
This tracker has ended. The data was last updated at 8AM ET on 7/18/24 and includes early read data from the 48-hour sale. Stay tuned in August for a full recap report. The insights below are based on:
How much did shoppers spend on Prime Day 2024?
The average order size on Prime Day 2024 was $57.97. Over half (60%) of households shopping Prime Day placed 2+ separate orders, bringing the average household spend to roughly $152.33.
What did people buy on Prime Day 2024?
The top items on Prime Day 2024 were Amazon Fire TV Sticks, Premier Protein Shakes, and Liquid IV Packets. Nearly two-thirds of Prime Day items (63%) sold for under $20, while 4% were over $100— the average spend per item was $28.06. The top categories buyers said they purchased were apparel & shoes, home goods, and household essentials. Over half of shoppers purchased something they’d been waiting to buy until it went on sale.
Who shopped on Prime Day 2024?
The typical observed Prime Day shopper was a high income, suburban female age 35 to 44. Nearly all individuals who placed an Amazon order in the past 48 hours knew it was Prime Day prior to shopping, and many said it was their primary reason for shopping today. Close to 90% of Prime Day shoppers have shopped the sale in the past.
What did Prime Day shoppers think of the deals?
Two-thirds of Prime Day shoppers were highly satisfied with the deals offered. Over half (54%) of Prime Day shoppers compared prices with other retailers prior to placing their orders. Additionally, about 35% shopped during last week’s Target Circle Week sale and/or Walmart Deals sale.
