PRESS RELEASES
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Contact: Bob Richter, Publicist
press@numerator.com
> Price Gap Growing Between Private Label and National Brands; 99% of U.S. Households Now Purchasing Private Label Products, Numerator Reports
27% of Private Label Buyers Unaware of Retailer Affiliation; Premium Store Brands Now Represent 40% of Private Label Spend
> Egg Prices Up 82% vs. Year Ago; Half of U.S. Consumers Noticing Egg Shortages, Numerator Reports
52% of Egg Buyers Report Seeing Egg Surcharges at Restaurants; 27% Now Opting for Least Expensive Eggs
> Economic Blackout: 12% of U.S. Consumers Plan to Participate on April 18-20, Numerator Reports
February 28 Blackout Caused 2.2 Point Drop in Household Penetration at Amazon, Target, and Walmart; Penetration Declines Most Significant Among Black Consumers and LGBTQ+ Consumers
> 72% of U.S. Households Concerned About Recession; Majority of Households Across Political Spectrum Believe Tariffs Will Hurt Economy, Numerator Reports
72% of Consumers Concerned About Rising Prices on Everyday Goods (vs. 64% in Feb 2025); 83% Plan to Change Shopping Behaviors in Response to Tariffs
> Numerator Launches 200,000 U.S. Household Static Panel, Setting New Standard for Data Quality
Introduces In-market Promo Dampening, Delivering the Most Accurate View of Natural Consumer Buying Behavior
> Numerator Announces May 2025 Expansion into Germany, First European Market
Consumer Rewards App to Drive Market Research Innovation for German Brands and Retailers
> Numerator Launches Verified Voices Direct Research Platform for Canadian Brands and Retailers
Comprehensive Research Platform Built on Verified Canadian Buyers
> 65% of Consumers Plan to Watch Super Bowl LIX, Up From Last Year; Budweiser Most Anticipated Advertiser, Numerator Reports
Chiefs Fans Prefer Michelob Ultra and Coors, Eagles Fans Reach for Miller and Corona; Viewers Mixed on Taylor Swift: 28% Dislike Attention She Receives, 21% Say She Brings New Fans to NFL
> 2025 Consumer Trends: Numerator Publishes Annual Visions Report
High-Income Households Driving 2x Growth vs. Low-Income Households across CPG, General Merchandise, and Limited-Service Restaurants; Amazon Under-performs vs. Costco and Mass Retailers with 2024 Top Brands
> 71% of Egg Buyers Noticing High Prices, 55% Seeing Shortages, Numerator Reports
Consumers Willing to Pay Up to $4.90 per Dozen; 40% Skip the Purchase Altogether and 26% Trade up to Premium Brands When Standard Eggs are Sold Out