Verified Buyers From Over 7.97 Million Transactions Now Available via DIY Research Platform and Strategic Consulting
CHICAGO, October 12, 2026 – Numerator, a global data and technology company, today announced the launch of its on-demand research platform, Verified Voices, in South Korea. Verified Voices uses receipt-verified, omnichannel purchase data to power an on-demand platform where manufacturers and retailers can launch DIY surveys targeting South Korean consumers of their brands and competitors’ brands, often completing surveys within 24-48 hours. After entering the market in April 2026 with the launch of Receipt Hog, Numerator’s South Korean panel has surpassed 38,000 monthly active users and captured over 7.97 million receipts—enabling brands to survey verified buyers with speed and precision.
Unlike traditional research panels that rely on professional survey-takers and self-reported recall, Numerator’s panel is composed of real consumers who opt in through a gamified mobile app experience. These panelists share their purchase data by submitting receipts from all retail channels, including grocery, mass, and e-commerce. They also provide detailed demographic and psychographic information, resulting in rich profiles that give brands deep consumer context. By combining verified shopping behavior with this context, the platform enables brands to target surveys with greater precision—reaching the right audience at the right time and uncovering insights that are more relevant, actionable, and grounded in real-world behavior.
“South Korea’s consumers are digital-first, with nearly one in three FMCG purchases now happening online, yet the research industry hasn’t caught up,” said Eric Belcher, Chief Executive Officer, Numerator. “Verified Voices closes that gap, giving brands direct access to verified buyers and real purchase behavior, without relying on recall or lengthy screeners.”
Numerator’s expansion into South Korea marks a major milestone in its global growth and underscores its commitment to transforming how brands understand modern consumers by making research faster, smarter, and more closely aligned with real behavior.
About Numerator:
Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provides visibility into consumer behavior and attitudes across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector. Headquartered in Chicago, Numerator drives decisions at the world’s largest and fastest-growing companies in more than 50 countries.
