Single-sourced Consumer Insights and Verified Voices Surveys Drive Retailer and Category Expansion
CHICAGO, June 17, 2026 – Numerator, a consumer data and technology company, today announced that Rust-Oleum Corporation, a subsidiary of RPM International Inc., has extended its business relationship with Numerator. The continued relationship builds on Rust-Oleum’s use of Numerator’s single-sourced consumer Insights and Verified Voices surveys to better understand relevant buyers’ motivations, purchase drivers, and retail channel choices.
Rust-Oleum Corporation is focused on creating brand synergies and driving innovation across adjacent cleaning and maintenance categories. Through its use of Numerator services, Rust-Oleum has strengthened its strategic line reviews and identified shopper conversion trends that have deepened collaboration with key home improvement and mass retail partners.
“In today’s fast-paced, dynamic marketplace, consumers are shopping for our products across channels,” said Brian Macke, Director, Category Management, Rust-Oleum Corporation. “Numerator allows us to better understand our buyers through surveys, better informing our go-to-market strategies, driving growth in our core categories, and expanding our reach to new consumer groups.”
“Understanding consumers is critical to building lasting category leadership,” said Brian Kay, Chief Revenue Officer, Numerator. “Our work with Rust-Oleum goes beyond data delivery. It provides the clarity and confidence needed to strengthen retailer collaboration, anticipate consumer shifts, and accelerate growth across both core and emerging categories.”
About Numerator:
Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provides visibility into consumer behavior and attitudes across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector. Headquartered in Chicago, Numerator drives decisions at the world’s largest and fastest-growing companies in more than 50 countries.
