During the course of over three decades, what was once Market Track has grown from a small start-up in Evanston, IL, manually collecting, clipping and delivering books of competitive print feature ads to a handful of clients, to a global market intelligence firm. And now, with the acquisition of InfoScout, the newly renamed and fully integrated Numerator is uniquely able to connect omnichannel purchase data (via the InfoScout OmniPanel™) with comprehensive path data to reveal how share of attention turns into share of market.

We Know Market Intelligence

With more marketing, merchandising and sales channels than ever before, it’s essential that you have a comprehensive view of the market to guide and drive your activities. At Numerator, we enable deeper connections with consumers by:

Surfacing new opportunities

We provide the market intelligence you need to imagine what’s next.

Illuminating next steps

We highlight the paths to strategic growth for your business.

Making it easy to act

Our data and teams identify clear ways to elevate your top line.

We Combine Path + Purchase Data

From advertising exposures to promotions to pricing to comprehensive messaging from the digital shelf, we link the causal influences that impact consumer choices on the path to purchase with sales data from the Numerator OmniPanel to give you a complete view of the omnichannel market.


We’re fueled by the individuality and uniqueness of each of our employees. Our quest to be an indispensable partner to our retailer, brand and agency clients is supported by a team of passionate people, who are celebrated for their innovative ideas and contributions to our ongoing global success.

Our Leadership Team

Get in touch to learn how we can help you see more clearly.