During the course of over three decades, what was once Market Track has grown from a small start-up in Evanston, IL, manually collecting, clipping and delivering books of competitive print feature ads to a handful of clients, to a global market intelligence firm. And now, with the acquisition of InfoScout, the newly renamed and fully integrated Numerator is uniquely able to connect omnichannel purchase data (via the InfoScout OmniPanel™) with comprehensive path data to reveal how share of attention turns into share of market.
We Know Market Intelligence
With more marketing, merchandising and sales channels than ever before, it’s essential that you have a comprehensive view of the market to guide and drive your activities. At Numerator, we enable deeper connections with consumers by:
Surfacing new opportunities
We provide the market intelligence you need to imagine what’s next.
Illuminating next steps
We highlight the paths to strategic growth for your business.
Making it easy to act
Our data and teams identify clear ways to elevate your top line.
We Combine Path + Purchase Data
From advertising exposures to promotions to pricing to comprehensive messaging from the digital shelf, we link the causal influences that impact consumer choices on the path to purchase with sales data from the InfoScout OmniPanel to give you a complete view of the omnichannel market.
Explore Our Solutions
Strategy + Innovation
Branding + Advertising
Distribution + Merchandising
Pricing + Promotions
We continually challenge ourselves and our clients and partners to monitor and lead the changes in the industry, and re-branding ourselves as Numerator is one of many steps we are taking to stay ahead of the changing landscape.
Careers
We’re fueled by the individuality and uniqueness of each of our employees. Our quest to be an indispensable partner to our retailer, brand and agency clients is supported by a team of passionate people, who are celebrated for their innovative ideas and contributions to our ongoing global success.
Our Leadership Team
Eric Belcher
Dennis Moore
Regan Garrett
Alexander Rink
Chetan Ghai
Alex Hase
Kevin Harakal
Joshua Greenough
Scott Johnston
