Numerator provides visibility into more people shopping more brands across more retailers – to drive more growth. 

Numerator wakes up every day looking to provide brands and retailers with the most complete view of the modern consumer. This ranges from the influences on consumers like advertising, promotions and pricing, to who consumers are demographically and psychographically, to consumer buying behaviors. We’ve spent years building our buying proprietary datasets that are unique within the industry and provide more understanding of consumer behavior and what shapes it. 

And now, we’re connecting those datasets to create even more understanding. 

Know more about market intelligence.

With more marketing, merchandising and sales channels than ever before, it’s essential that brands and retailers have a comprehensive view of the market to guide and drive growth. At Numerator, we enable deeper connections with consumers by:

Surfacing new opportunities

We provide the market intelligence you need to envision what’s next.

Identifying next steps

We highlight the paths to strategic growth for your business.

Making it easy to act

Our data and teams identify clear ways to drive the top line.

Know more about the full consumer journey.

From advertising exposures to promotions to pricing to comprehensive messaging from the digital shelf, we link the causal influences that impact consumer choices on the path to purchase with sales data from the Numerator OmniPanel to give you a complete view of the omnichannel market.


We’re fueled by the individuality and uniqueness of each of our employees. Our quest to be an indispensable partner to our retailer, brand and agency clients is supported by a team of passionate people, who are celebrated for their innovative ideas and contributions to our ongoing global success.

Our Leadership Team

Get in touch to learn how we can help you see more clearly.