NUMERATOR SURVEY PANEL​

Interact with verified buyers.

Our single-sourced collection of purchase data and consumer attributes allows you to engage with your most qualified consumers without lengthy screeners or the risk of recall bias.

Fast feedback from the right audience.

Numerator’s Verified Voices survey panel connects you with 600K+ active monthly shoppers, delivering fast, reliable insights from real buyers. Held to the highest industry standard, every panelist submits at least one shopping trip every 60 days and has verified core demographics. With 2,500+ consumer attributes, you can engage your most valuable customers segmented by what they purchase, where they shop, and more.

600K

MONTHLY ACTIVE HOUSEHOLDS

2.5K

DEMOGRAPHIC & PSYCHOGRAPHIC ATTRIBUTES

50%+

RESPONSE RATE WITHIN DAYS

Interact with Survey Panelists through our Verified Voices offerings.
Numerator Surveys allows you to interact with verified consumers to understand the “why behind the buy,” whether it be for quantitative or qualitative research.
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See more trips, more channels, and more insights.

More Data Updates Monitor changing consumer behaviors and sentiments on demand.

More Channels and More Products Capture purchases of all product categories across all channels.

More Consumer Context Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.

Brands that trust Numerator Omnipanels

ALBERTSONS@2x
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RECKITT@2x-1
SIMPLY-GOOD-FOODS@2x

Stay in the know with the latest from Numerator.

Case Study
Nature Nate’s Honey Co. leverages Numerator Insights to transform category understanding, drive innovation, and further solidify its position as a leader in branded honey.
Discover how Nate’s Honey leveraged Numerator’s single-sourced consumer data to uncover shifting shopper behaviors, track category performance, and identify opportunities…
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Report
Fast Food Future
The fast food landscape is evolving— fast. Our new Fast Food Future report goes beyond surface-level insights to reveal the…
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Case Study
Tony’s Chocolonely leverages Numerator Insights and Verified Voices to successfully gain a holistic understanding of their shoppers attitudes and behaviors to build a strategic roadmap for future growth
Learn how Tony’s Chocolonely improved their shelf presence and expanded distribution in a category dominated by well-established legacy brands.
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Grow more with modern insights.

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Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.