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Understand the state of today's consumers.

Numerator’s New Realities & Routines study dissects the various market dynamics affecting today’s consumers, with a focus on inflationary financial realities and post-pandemic routines. Informed by a custom Numerator survey & segmentation analysis of over 10,000 consumers, the study provides an in-depth understanding of how consumers today are faring when it comes to their finances and increased post-pandemic flexibility.

See the highlights below or download the full report for more in-depth views.


Download the full report to learn more.

There's more to know about these new realities & routines. Download our full report for additional survey insights and verified purchase behavior among members of these financial segments & work-style groups. Answer questions such as:

  • How is inflation impacting these groups of consumers?
  • Which groups are cutting non-essential spending the most?
  • To what extent does remote working influence online shopping?
  • When and where do on-site workers grab their meals?

Explore other timely topics on today's consumer.

In Numerator’s “The Now Normal” series, we’ll share a variety of new and groundbreaking analyses to help you understand the now so you can prepare for what’s next.

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