Track the changing prices of everyday goods.

Numerator’s Price Pulse leverages verified purchase data from our Total Commerce Panel to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the market, with channel-specific views and added cuts for consumer demographic segments including urbanicity, ethnicity, generation and income level.

Latest Update: 3/21/23 — NEW Total Commerce Panel data

Consumers continue to pay more for their everyday goods.

February Grocery, Health & Beauty and Household product inflation rates remain elevated, though the rate of increase slightly leveled off from 2022 highs. 

Highlights for the four week period ending March 5, 2023:

  • Grocery prices were up 7.8% vs. YA– down from prior weeks– with beverages and snacks outpacing total grocery.
  • Health & beauty price increases have slowed down from 2022 highs, but saw a spike to 10.8% vs. YA, driven by Skin Care and Hair products.
  • Prices for household items were up 10.2% vs. YA driven by air fresheners & household cleaners.

The dollar channel continues to see high inflation.

Since February 2022, the dollar channel has seen the highest rate of inflation among tracked channels. The club channel has seen the lowest levels of grocery inflation overall throughout the year, but online is now slowing down the most as it laps over record highs in 2021.

Rising prices are hitting certain consumer groups harder than others.

All consumer groups are experiencing inflation, but urban high income households are seeing the lowest levels compared to other consumer groups, while rural low income shoppers are experiencing higher levels.


Get custom inflation insights.

Do you have the visibility you need to adapt effectively in this inflationary environment? Numerator is here to help you know more about the impact of inflation on your business. How are paid prices changing within your own categories across channels, and how will your shoppers shift their buying behavior in response to rising prices? Reach out to our team today for custom inflation insights for your brand or category.

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