Track the changing prices of everyday goods.

Numerator’s Price Pulse leverages verified purchase data from our Total Commerce Panel to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the market, with channel-specific views and added cuts for consumer demographic segments including urbanicity, ethnicity, generation and income level.

Latest Update: 6/1/23

Inflation beginning to slow across channels and categories.

Although Grocery, Health & Beauty and Household prices remained elevated in April, the rate of increase has leveled off from 2022 highs.

Highlights for the four week period ending April 30, 2023:

  • Grocery prices were up 6.1% vs. YA, in line with previous weeks and significantly lower than late 2022.
  • Health & beauty price increases have slowed down from 2022 highs and currently sit at 8.0% vs. YA, driven by Skin Care and Hair products.
  • Prices for household items were up 7.5% vs. YA driven by air fresheners & household cleaners, the lowest level seen in the past year.

The dollar channel continues to see high inflation.

Since February 2022, the dollar channel has seen the highest rate of inflation among tracked channels, but the mass channel has begun to catch up. Online prices have officially dipped below year-ago levels and also below the club channel, which previously showed the lowest inflation rates throughout 2022. 

Rising prices are hitting certain consumer groups harder than others.

All consumer groups are experiencing inflation to some degree, but urban high income households are seeing the lowest levels compared to other consumer groups, while rural low income shoppers are experiencing higher levels.


Get custom inflation insights.

Do you have the visibility you need to adapt effectively in this inflationary environment? Numerator is here to help you know more about the impact of inflation on your business. How are paid prices changing within your own categories across channels, and how will your shoppers shift their buying behavior in response to rising prices? Reach out to our team today for custom inflation insights for your brand or category.

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