NUMERATOR PRICE PULSE

Track the changing prices of everyday goods.

Numerator’s Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the market, with channel-specific views and added cuts for consumer demographic segments including urbanicity, ethnicity, generation and income level.

Latest Update: 9/20/22

Consumers continue to pay more for their everyday goods.

September prices on Grocery, Health & Beauty and Household product inflation rates remain high, though the rate of increase has fallen slightly from July highs. 

Highlights for the four week period ending September 4:

  • Grocery prices were up 13.6% vs. YA– down from 15.1% in July– with beverages and snacks outpacing total grocery.
  • Health & beauty prices were up 9.8% vs. YA, down from July when increases were driven by Skin & Hair care, two categories with high sales on Amazon Prime Day 2022. 
  • Prices for household items were up 13.4% vs. YA driven by paper & plastic and household cleaners, also down from rates seen in July but up from August.
 

Inflation is highest in the dollar channel and online.

From May to early August, the dollar channel continued to have the highest rates of grocery inflation, followed by online. Food, mass and club grocery prices are still rising in recent weeks. While the club channel is still seeing the lowest levels of grocery inflation overall, it crossed into double-digit inflation for the first time in July (+10%) before softening slightly in August & September.

Rising prices are converging across all demographics.

All consumer groups are feeling the effects of inflation. Unlike in early 2022 when inflation disproportionately impacted lower income, Gen Z and African American households, inflation rates across all demographic groups are similar in July, with suburban low income households pulling away from the pack slightly in recent weeks. 

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Do you have the visibility you need to adapt effectively in this inflationary environment? Numerator is here to help you know more about the impact of inflation on your business. How are paid prices changing within your own categories across channels, and how will your shoppers shift their buying behavior in response to rising prices? Reach out to our team today for custom inflation insights for your brand or category.

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