NUMERATOR PRICE PULSE

Track the changing prices of everyday goods.

Numerator’s Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the market, with channel-specific views and added cuts for consumer demographic segments including urbanicity, ethnicity, generation and income level.

Latest Update: 11/17/22

Consumers continue to pay more for their everyday goods.

October prices on Grocery, Health & Beauty and Household product inflation rates remain elevated, though the rate of increase has fallen slightly from earlier this year. 

Highlights for the four week period ending October 30:

  • Grocery prices were up 13.4% vs. YA– down slightly from earlier this fall– with beverages and snacks outpacing total grocery.
  • Health & beauty prices were up 14.9% vs. YA, down slightly from last week but still higher than the past few months.
  • Prices for household items were up 16% vs. YA driven by paper & plastic and household cleaners.
 

Inflation is highest in the dollar channel.

From May to early October, the dollar channel continued to have the highest rates of grocery inflation, while Online and the Mass channel rounded out the three highest channels. The club channel is still seeing the lowest levels of grocery inflation overall and has declined slightly in recent weeks.

Rising prices are hitting certain groups harder.

All consumer groups are feeling the effects of inflation, but Gen Z consumers and rural shoppers are experiencing slightly higher levels than other groups as of late October.

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Do you have the visibility you need to adapt effectively in this inflationary environment? Numerator is here to help you know more about the impact of inflation on your business. How are paid prices changing within your own categories across channels, and how will your shoppers shift their buying behavior in response to rising prices? Reach out to our team today for custom inflation insights for your brand or category.

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